A book marketing plan can be an important part of your overall business plan. It should include everything from how you will market your book to how you will market yourself as an author. The purpose of this article is to discuss some basic elements of a book marketing plan and to provide some examples of how these elements can be used to promote your book.

Book Marketing Plan Basics

Your book marketing plan should be broken down into three main sections:

1. Introduction

2. Marketing Strategy

3. Marketing Execution

Each of these sections should have its own page in your book marketing plan. This will make it easier for you to keep track of each section, and will also help you to stay focused. You may also want to use different colors to differentiate the different sections of your plan.


The introduction section of your book marketing plan should briefly explain why you wrote your book, what the purpose of your book is, and how you will use your book to accomplish that purpose. This information should be concise and to the point. You don’t need to go into detail, but you do need to tell people why they should buy your book.

Marketing Strategy

The marketing strategy section of your book marketing plan is where you will outline how you intend to market your book. This should include all of the methods that you intend to use to sell your book. This may include traditional methods such as book signings, seminars, and speaking engagements. It may also include less traditional methods such as writing articles about your book or using social media sites like Facebook or Twitter. Whatever methods you decide to use, you should write them down and list them in order of priority.

Marketing Execution

The marketing execution section of your book marketing plan outlines exactly how you intend to implement your book marketing strategy. In this section, you should include all of the steps that you will take to market your book. For example, you may need to contact local radio stations to get your book on the air, or you may need to contact magazines to see if they will publish your book. You should also include any other steps that you may need to take to get your book in front of the right audience.


In this section, I will give you two examples of how you can use the basic elements of your book marketing plan to promote your book. These examples are not meant to be complete, but they should give you a general idea of how you can use these elements to market your book.

Example 1

Let’s say that you are writing a book on self-defense. You decide to write the book because you want to help people who are in danger to protect themselves. You decide to market your book by contacting local police departments and asking if they would be interested in having a copy of your book available to their officers. You then ask if you could set up a table at the next local fair or festival so that you can hand out your book to the public.

Example 2

Let’s say that your book is a novel that you wrote about a man who has been imprisoned for a crime he didn’t commit. You decide to write your book because you believe that there are many innocent people who are currently being wrongly convicted of crimes. You decide to market your novel by writing articles about your book and submitting them to online article directories. You also decide to submit your book to local libraries so that they can add it to their collection. You also decide to create a website that explains the problems with wrongful convictions and offers tips on how to avoid making the same mistakes.


A book marketing plan is an important part of your overall book marketing strategy. By planning ahead, you will ensure that you will have a successful book launch.


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